Better for the users
Users don't want to remember passwords. That's a fact.
The truth is, passwords are insecure precisely because of that. Studies show that most users use the same password for all their services (including bank accounts or sensitive information sites). Furthermore, most users choose weak, easy to remember passwords.
However, common alternatives to passwords like Social Login and OAuth in general also have their problems:
- To begin with, they force the users to have an account in an external service, usually a Social Network. Some users are just not ok with that.
- They don't provide real authentication, only authorization.
- The privacy of the users is in the hands of companies like Facebook or Google.
- The user experience is bad for modern mobile applications (i.e: switching back and forth from your app to the browser)
PasswordLessAuth tries to address all those problems by providing a simple, seamless authentication mechanism that's user friendly and removes passwords from the equation.